Once upon a time, Jesus told the story of a man who showed mercy for another man who had been robbed and beaten: he cured his wounds, brought him to an inn on his horse and gave money to the host to take care of him. Without knowing who he was. Jesus said: "Go and do likewise".
2005 years later, 3 people were defined "good samaritanes", just like that man: Bono, Bill Gates and his wife. They appear on the cover of Time magazine as persons of the year.
If only Jesus knew that his preaching were going to be used as a marketing strategy...
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